ABOUT US
Building a bridge
between town and people.
We bring together planning, design, and marketing to meet each challenge with flexible thinking. What we create is the future of our clients and their community.
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OUR MISSION
Forwards' Mission
Give your vision a visible form, and move forward.
Forwards began by walking alongside community activities. We listen to the hopes of local governments, schools, community groups, and companies, sort out their challenges, and give them shape through design. That is our mission.
We do more than make ads and websites. From analysis and customer journey design to community partnerships, we engage with the real issues and propose a "system" that reliably brings our clients' services to the people who need them.
- 01ListenLISTENto the heart of your vision and challenges
- 02ShapeDESIGNwith design that communicates
- 03DeliverDELIVERto the community and its people
STRENGTH
Forwards' Strengths
Four strengths behind meticulous design and strategy.
LISTEN
Listening
Listen deeply, to the heart of it.
We seek to understand values and feelings at a deep level, and listen with empathy. This is where the bridge that turns your envisioned future into reality begins.
CREATE
Creativity
Use design to be understood.
We pursue design that goes beyond good looks, delivering results and communicating what you want to say. We bring your brand's unique character to life in high-quality creative.
DRIVE
Drive
Connect with the community, and move forward.
By working in ways that suit local needs and culture, we strengthen connections between people and build trust and recognition within the community.
ATTRACT
Attracting Customers
Give people a reason to choose you locally.
With trade area analysis, strategic planning, and design that moves people, we propose design that doesn't just look good but actually works.
- Theme #EAA13C
- Primary #F4CA86
- Aspect ratio 1 : 1.618 (golden ratio)
ABOUT LOGO
The Idea Behind Our Logo
The Forwards logo takes the letter "F" as its motif, with an arrow expressing the drive to move boldly toward the future. The orange reflects an attitude of overcoming any difficulty as brightly and positively as the sun. The rounded corners carry our belief in valuing empathy, not just results.
Flip this logo and join the two together, and an "H" appears. It is the initial of our founder, Hashiguchi, and it stands for our mission itself: to be a "bridge" connecting people. Together, the two form the golden ratio (1:1.618).
MESSAGE
Message from the CEO
Design that moves people, to bring about smiles in the future.
Design has the power to move people. And what people can picture vividly will surely come true.
Since I was 18, I have been involved in running community groups for children in the Tama area. I move toward the goal with the drive to draw out people's strengths and solve problems. Even after moving into the creative world, I use listening and coaching skills to bring projects to life, one by one.
Representative Director & Creative Director
Yojiro Hashiguchi
- Instructor, Tokyo Mode Gakuen
- Instructor, Aoyama Fashion College
- Instructor, Kaze no Tani (Type A Employment Support Center)
ROOTS
Where Forwards Began
People feel uneasy about what they can't see.
That's why we give your vision a visible form and deliver it.
When I was a kindergarten teacher CHAPTER 01
I saw the principal's worries up close.
Seeing the principal struggle with recruiting children and dealing with parents, I wondered if there was something I could do to help. That was the beginning of everything.
A local soccer club (250 members) CHAPTER 02
The same worry, here too.
The local soccer club, where I had long played a central role in running things, faced the same worry. What they shared came down to one thing.
People feel uneasy
about what they can't see.
An anniversary event at a Hino City public elementary school (what led me to start a business) CHAPTER 03
Learning the essence of design.
I learned web technology, public relations, and PR, and meeting a top designer who lived nearby helped my work evolve into design that truly communicates.
Design is seen only for a moment.
So it has to communicate
in an instant.
The marché I organize is always lively CHAPTER 04
The power to move people and change the future.
When our message reached parents and more children began to smile, I became convinced that design has the power to move people and change the future.
A system that conveys the appeal of local companies and organizations leads not only to business growth but also to a livelier community. Together with our clients, we create a future where everyone involved can smile.
CREATORS
Doing together as a team what can't be done alone
Designers, marketers, writers, and engineers.
Specialists from each field work together to bring your vision to life.
Web Engineer / Photographer
Kei Yamazaki
Kei Yamazaki
With keen sensibility and marketing experience, he has built a track record of proposals that stay close to each company's challenges. His range covers boosting customer reach through SEO and MEO, video shooting and editing, and branding.
Born in Sapporo, lives in Hino City. Father of one.
Web Coder / Designer
Gen Goto
Hajime Goto
After more than a decade at an audio equipment maker designing earphones and vibration devices, he moved into the world of web design. Focusing on coding and design, he finishes every detail with care.
Lives in Hino City. Father of two.
Copywriter / Editor
Mino Kokuba
Mino Kokuba
From web and print design to interview articles, video narration, and branding. Skilled at organizing information and drawing out the message you want to convey through careful listening.
Video Production / Filming
Junya Suzuki
Junya Suzuki
Majored in expression optics at the Graduate School of Waseda University, then spent 10 years at NHK Technologies working on lighting and filming for TV programs. Handles everything from shooting to editing.
Lives in Fuchu City.
Retoucher
Michitei Sakazume
Michinori Sakazume
Known for retouching that handles light and color with care and brings out the full appeal of a photograph. Respecting the intent of the shoot and the subject's character, he pursues a natural, beautiful finish.
