NEOM Inc.

Making engineer recruiting feel
friendly and bright.

Companies & ShopsWeb & LPPhotoVideo

Deliverables: Corporate website (recruiting focus)
Scope of work: Direction, web design, coding, video and photo shoots (in collaboration with SHOTA FILMS)

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01SUMMARY

Highlights of this project

The request

They wanted to improve their recruiting image: to change the impression of engineering jobs as “stiff” and “male-dominated,” and show that women, too, can take on challenges here with confidence.

What we did

With pop, cute animations and videos and photos of real team members, we built a site that conveys the true atmosphere of the workplace.

Results

After delivery, recruitment inquiries rose sharply and led to new employees being hired and joining the company.

02BACKGROUND / APPROACH

Background and Consultation

Corporate Site Production NEOM Inc. asked us to create a website aimed at improving its recruitment image. The central theme of the project was to dispel the "stiff" and "male-dominated" impressions often associated with engineering careers, and to refresh the brand into a friendly image where "even women can take on challenges with confidence."

For the site design, we built a bright, appealing world with pop, cute animations. By placing videos and photos of actual employees effectively, we structured the site so that the real atmosphere and warmth of the working environment come across directly. We also scattered small scroll-triggered effects and touches throughout, so that visitors enjoy browsing to the very end without dropping off midway.

After the site was delivered, recruitment inquiries increased significantly, and it led to new employees actually being hired and joining the company, a great result. The client has also shared very happy feedback with us.

How We Work

To create a bright, friendly world, we incorporated pop animations.
We added small scroll-triggered effects throughout, creating a flow that keeps visitors reading happily to the very end.

03PROCESS